About VettaLux

We’re building the most trusted marketplace for local services in the United States — where verified quality earns organic visibility, and paid tools amplify, never replace, earned reputation.

Our mission

Fix the broken middle of home services

The U.S. local services market is structurally broken for trust. Customers can’t reliably tell a 15-year local operator from a phone-farm review scheme. Lead sites resell the same phone number to five competitors at once. Excellent pros can’t prove they’re excellent.

VettaLux exists to fix that. Every review is tied to a real job. Every pro is verified. Every ranking reflects quality — not ad budget. Every payment sits in escrow until you approve the work.

What we stand for

Six principles we use to settle every product and policy trade-off — especially the hard ones.

Trust Above Revenue

We will never sell top placement to unverified pros. Trust is the product — not an upsell.

Merit-First Ranking

Quality earns visibility. Paid tools amplify earned reputation — they never replace it.

Provider Dignity

Pros are partners, not leads to resell. We build tools that respect their time and business.

Customer Protection

Verified pros, real reviews, escrow-held payments, human support. Safety is the default, not an add-on.

Radical Transparency

Trust scores are explained. Sponsored content is labeled. Our ranking rules are written down in public.

Accountability at Scale

National coverage with integrity. We upgrade our fraud and trust models as bad actors evolve — forever.

How we’re different

VettaLux vs. Angi, HomeAdvisor and Thumbtack — on the things that actually matter.

What matters	VettaLux	Angi / HomeAdvisor / Thumbtack
Revenue model	Flat subscription + small success fee on completed work	Per-lead charges; hidden markups
Ranking	Transparent merit-based trust score	Opaque; favors top ad spender
Your contact info	Shared only with pros you choose	Sold to 3–5+ competitors simultaneously
Reviews	Tied to completed bookings on-platform	Often unverified and easily gamed
Pro verification	License + insurance + ID + background	Self-reported; largely unchecked
Payments	Escrow-held; released on your approval	Paid direct to pro; no recourse built-in
Sponsored content	Clearly labeled; min trust score required	Mixed in with organic results

Revenue model

VettaLuxFlat subscription + small success fee on completed workAngi / HomeAdvisor / ThumbtackPer-lead charges; hidden markups

Ranking

VettaLuxTransparent merit-based trust scoreAngi / HomeAdvisor / ThumbtackOpaque; favors top ad spender

Your contact info

VettaLuxShared only with pros you chooseAngi / HomeAdvisor / ThumbtackSold to 3–5+ competitors simultaneously

Reviews

VettaLuxTied to completed bookings on-platformAngi / HomeAdvisor / ThumbtackOften unverified and easily gamed

Pro verification

VettaLuxLicense + insurance + ID + backgroundAngi / HomeAdvisor / ThumbtackSelf-reported; largely unchecked

Payments

VettaLuxEscrow-held; released on your approvalAngi / HomeAdvisor / ThumbtackPaid direct to pro; no recourse built-in

Join the trust revolution

Whether you’re a customer looking for quality, or a pro who delivers it — VettaLux is built for you.

Join as a pro →